- Smartphone shipments fell 13 percent to 27.2 million units in March 2020
- In lockdown, people used the smartphone fiercely, during this time the graph of gaming and OTT service increased.
May 01, 2020, 09:31 PM IST
new Delhi. Coronavirus also has a profound impact on the global smartphone market. Research firm Canalik reported in its report that smartphone shipments fell 13 percent to 27.2 million units. Counterpoint Research also reported in its report that this is the first time since the March 2014 quarter when global smartphone shipment figures in a quarter were less than 300 million units. The report said that due to corona, there could be a worse effect in the next quarter.
In Canalis further stated that the smartphone market started well in 2020 but due to Corona, the demand for the new device ended. When Corona started spreading in China, vendors were worried about how the demand for smartphones in the global market would be met. But things changed in March. Smartphone manufacturers are recovering slowly but sales have stalled due to continued lockdowns in many countries.
People postponed buying a phone
Stantone said that the phone still remains the need of the people. Those whose phones have been stolen or corrupted are buying it from online channels but those who want to buy the phone for luxury have just deferred the decision to buy the phone.
Samsung leads with 21.9 market share
According to the Canalys report, Samsung was at the forefront, with the company having a market share of 21.9 per cent in the March quarter, followed by Huawei 18 per cent, Apple 13.6 per cent, Xiaomi 11.1 per cent and Vivo 8.9 per cent.
Shipment in China dropped by 27 percent
According to Counter Point Research, 27 percent of shipments fell in China in the first quarter, from where the epidemic spread worldwide. Other companies were unable to reach handset components after the epidemic in China, which significantly damaged global shipments.
Graph of gaming and OTT service increased
Smartphone shipments may have declined due to the lockdown, but due to stay at home, people used smartphones a lot, after which the graph of gaming and OTT service continued to increase. During this time the operators sold a large amount of data packs.